Private Label
What to Include in a Private-Label Jewellery Brief
The details that help an atelier quote accurately and prepare a sample you can approve with confidence.
Give each design a reference
Assign a style name or code to every piece and include a sketch, reference photo or CAD file. Mark the dimensions that matter most, such as ring size, band width or pendant drop. Call out which details are fixed and where you would like the workshop to suggest options.
Separate sample needs from production needs
Specify your preferred metal, stone type and dimensions, finish and any engraving. List the quantities you want to sample separately from the quantities you expect to order. If the line has multiple sizes or finishes, break the quantities down by variant so the quote reflects the actual mix.
Agree on what approval looks like
Include your target delivery date and destination, then specify what you need to approve before production starts. This might be a CAD render, a prototype or a finished master sample. Keep the final approved specs together with any packaging, hallmarking or shipping instructions.
Atelier Checklist
Put it into practice
A one-page brief with a style reference, size and finish variants, quantities and target delivery date is a useful starting point. Keep a revision date on the brief as the specs change.